direction
To each their own.
There’s a reason why founders are often multi-hyphenates: they have to be. From the Etsy seller who handles not just the knitting but the logo design, packaging design, fulfillment, shipping logistics, and, oh yeah, writes personalized notes for every order, to the musician who’s also the tour manager, booking agent, and merch creator, there’s a lot on the plate of the average small business owner.
direction
Missed the Memo
When you start a business, there are so many voices telling you what won’t work, what not to do, why things will inevitably go wrong. It’s hard to shut those voices down, especially when part of you wonders if they could be right. But every now-successful founder has heard those warnings and pieces of “friendly advice” before— and overcome them by trusting in the validity of their own voice.
